THE STORY BEHIND THE LOGO: 

it was a Friday night on the colLEGE campus and I was sitting alone in my dorm room at my desk fantasizing what it would be like to leave school and pursue my passions. i’ve always leaned on creativity to help me work through my thoughts, whether that was drawing, writing, singing, dancing or just a walk in nature. 

In this moment I was doodling, mainly just scribbling with different colors- that’s where I drew this little character. It wasn’t intentionally meant to look like me, it was just an expression of a blissful feeling and something I envisioned meeting. Little did I know in that moment that this expression was going to manifest into the logo of my brand. This was drawn back in 2021 and when I opened my old sketch book and saw this doodle I new I wanted to use it as a logo for something. i’ve always had ideas for brands- some have been pursued and some stayed untouched. When I began designing the “Tilly Mills” brand in 2022 I knew I wanted to save it for the logo. I felt that it was the perfect embodiment of the feeling I wanted to create in the clothing. Not only for the facial expression but for the story behind its lines.